07 July 2008

Meet Nickelodeon’s SpongeBob SquarePants, Dora the Explorer and Patrick Starfish at Dubai Summer Surprises 2008

Kids attending Dubai Summer Surprises 2008 are in for a special treat when world-famous Nickelodeon characters SpongeBob SquarePants, Dora the Explorer and Patrick Starfish appear at Nickelodeon Arabia’s stand in Modhesh Fun City at Dubai Airport Expo from today until August 22. Kids will be able to have a photograph taken with their favorite Nickelodeon characters and download them from the Nickelodeon website (http://www.nickarabia.net/). They can also record a personalized message that will be posted on the Nickelodeon website and see sneak previews of the brand new Nickelodeon channel at a special viewing station.




Nickelodeon Arabia, an Arabic language regional version of the most widely distributed multi-media children’s channel in the world, launches on July 23rd 2008 on NileSat and ArabSat satellites, reaching over 36 million homes and a potential 190 million viewers across the Middle East.




The channel, which is aimed exclusively at Arab children aged 2-14 years old, will showcase a mix of international content from Nickelodeon’s unrivalled animation portfolio such as pre-school hit Dora The Explorer as well as SpongeBob SquarePants and Jimmy Neutron for older kids, tween live-action favourites Drake and Josh and Unfabulous and the famous Nickelodeon Kids’ Choice Awards. Nickelodeon Arabia will also air original local productions to ensure a wholly relevant experience for Arab audiences.




Abdullatif Al Sayegh, CEO of Arab Media Group, said: “Nickelodeon is the world’s most widely distributed, kid-focused multi-media brand and is home to some of the world’s most recognized and loved kids’ brands and characters. In introducing the brand to the Middle East, we aim to raise the standard of children’s entertainment in the region.




Accordingly, we felt that it was due time that children in this region get a chance to meet the characters up close at the Dubai Summer Surprises 2008.”




SpongeBob SquarePants is one of the world’s most popular animated programmes. SpongeBob is a sea sponge who lives in the ocean with animal pet snail Gary in a fully furnished pineapple under the seabed. During his adventures with Patrick the Starfish, SpongeBob is relentlessly optimistic despite being constantly besieged by problems.




Beloved Dora the Explorer is a 7-year-old adventure champion full of activity and vitality. In each episode Dora and her favorite friend Boots the monkey request assistance from viewers in resolving problems and puzzles.

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