Dubai: The new collection from NEXT heralds the return of key trends – military precision, 1970’s rock folk glamour and the must-have print of the season, tartan. Feminine styles nod to English tradition with fantasyland prints, elegant ruffles, delicate lace and pussy bow detailing. Understated chic echoes the simplicity of classic shapes and textures.
Key colour themes are enriched with warm earthy tones, vibrant russets and chic
neutrals, infused with pretty pastels and a scattering of denim.
The ‘puritan’ look celebrates military precision with chic tailoring creating a strong silhouette softened with ruffles and lace.
‘Rock folk’ talks of attitude, headlining the golden era of the 1970s. Flares and paisley all feature in this ultra cool collection.
Paying homage to English traditions is the ‘Bloomsbury’ look with elegant knits and tea dresses telling a good old English tale.
Encounter woodland prints, pale pastels and vintage denim in the Ladbroke Grove. For those who prefer the street Urchin look, NEXT has introduced a fearless independent style with grey scale separates underlining yellow and plum.
Green fans can join the Green Party at NEXT which features strong tartan and chunky knits in green.
One of the key note items is the ruffle checked shirt which is a safe piece for the season ahead.
The new collection is available from over 50 NEXT stores in the region, operated through an exclusive tie up with Kuwait based M.H. Alshaya Co., a leading international franchise operator for over 40 of the world’s most recognized retail brands.
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