ePathram - News: ARN Launched Breast Cancer Awareness Campaign in UAE

20 November 2008

ARN Launched Breast Cancer Awareness Campaign in UAE

Arabian Radio Network (ARN), the region's fastest growing radio network and communications service, launched a breast cancer awareness campaign titled ‘The Pink Drive’ across its nine radio stations. Focusing on preventive measures and early detection techniques to reduce fatalities, the awareness campaign ran for 23 days, from 29 October - 20 November.

ARN has partnered with Medcentre to provide free screening by a female general physician to 1,000 listeners at its various locations in the UAE. Each radio station is giving away 120 check-ups during the campaign period. Listeners are being invited to register for check up throughout the day whereby they can text in a short code announced on each channel, or log on to www.arnonline.com and choose one of the nine micro-sites available for each radio station.

Steve Smith, Chief Operating Officer of ARN, said: “As one of the most prevalent types of cancers disgnosed among women, breast cancer can prove fatal if left undetected in the early stages. Through our partnership with Medcenter, ‘The Pink Drive’ campaign aims to fight a disease that affects women and can devastate their families more than any other ailment.

“We believe by combining the reach of one of the largest radio networks with the expertise of Medcentre’s highly qualified medical practitioners, this partnership will emphasise the significance of preventive measures including ways to encourage women to opt for regular screenings.”

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