28 April 2009

Amadeus Gulf appoints new Director of Sales for Abu Dhabi & Al Ain

Ghislaine-Amadeus-GulfAmadeus, a global leader in technology and distribution solutions for the travel and tourism industry has appointed Ghislaine Elmadi Merhabi as the Director of Sales to drive market share in Abu Dhabi and Al Ain.
In her new role Merhabi will be responsible for outlining, implementing and achieving growth and market expansion goals in Abu Dhabi and Al Ain. She will lead marketing and sales support including overseeing business, marketing, and communications strategies.
Prior to this, Merhabi was the Head of Marketing and Sales where she was involved in implementing product life cycles, go-to-market initiatives and tactical planning. Reporting to the Managing Director, Merhabi will continue to carry out her former role in addition to identifying new business opportunities in her current capacity as the Director of Sales for Abu Dhabi and Al Ain.
Merhabi started her career with Amadeus as Sales and Marketing Executive in 1999 and has held several key positions within the company. She has more than ten years of travel industry experience.
“Ghislaine brings key leadership and management skills to her new role. She has been closely involved in starting Amadeus Gulf’s operations and leading several regional customer wins and projects in Oman, Bahrain and UAE. The appointment falls in line with Amadeus’ long term growth plans for the region and with her industry and market experience we are confident of driving growth and adoption of Amadeus solutions in the region,” said Ghulam Al Baloushi, Managing Director, Amadeus Gulf.
Amadeus Gulf started operations in UAE in 2003 and is one of the leading global distribution provider (GDS) in the region with office in Bahrain, Oman, and UAE.
Merhabi has a degree in Tourism Management and Administration from Higher International Institute of Tourism in Morocco and a degree in Law from the University of Law, Casablanca, Morocco. She is fluent in English, Arabic and French.

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